The Communications Assistance Office (Ascom) is responsible for the elaboration, edition, and dissemination of news and relevant information about the university's activities and services in collaboration with the academic community and the external public, intending to register and publicize the main actions of the institutional management in the areas of teaching, researching, and extension. The department produces journalistic, photographic, and video graphic material and also promotes diffusion through the Uesc Notícias page that integrates the web portal, the Jornal Uesc (Uesc newsletter), and official profiles/channels on social media.
Among its functions is planning actions and activities integrated with other segments of the academic community that aim to consolidate the university's image before its priority audiences. Ascom also manages the university's internal communications.
Promotes information exchange through interactive collaborations with press professionals and their respective media outlets to increasingly reach a greater number of citizens. This dialogue involves relations with press vehicles and opinion leaders to supply them with information related to the institution, responding to their requests for information and/or clarifications, in addition to organizing and updating the mailing list.
In recent years, Ascom has started to develop actions and projects shared with the Núcleo Web to enhance institutional communication, such as the development of the Uesc 30 anos website and related products.
